Ad Tracking Mistakes and Solutions

Let s say you run an ad in someone else s newsletter. If you want to know exactly how many hits you got from that ad, you simply use an ad tracker instead of your normal URL.
But, too many people are using ad trackers the wrong way.
As an avid traffic exchange user, I personally know what works and what doesn t, and using an ad tracker on traffic exchanges is a huge mistake.
Time is of the essence, and when you use an ad tracker on a traffic exchange, there is a delay of a few precious seconds that could cost you clicks, subscribers, and sales.
Ad trackers use a redirect to count your clicks. That means that when a person clicks on your ad tracker URL, they actually go to the ad tracking site first (invisibly) and then get redirected to the site of your choice.
The problem with this is that it takes too long to do the redirect. Every second on a traffic exchange is precious. Just the three to five seconds you miss could kill your conversion rate.
The Solution
This is really an obvious solution. Virtually every traffic exchange already provides its own statistics. Just use the statistics provided by the exchange. There is no point in losing money just because the stats provided by the exchange may not be perfect.
You know, ad trackers only show you who visited the ad tracker site, anyway. If someone closes the browser or clicks to another site before the redirect, they may have never even seen your site.
So, while it is fine to use a tracker for email campaigns, it s just a bad idea to use them on traffic exchanges. Maximize your traffic now by getting it to your target page as quickly as possible.
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Ad trackers, or tracking technology, allow you to know precisely how many hits you get from a particular ad.
Let s say you run an ad in someone else s newsletter. If you want to know exactly how many hits you got from that ad, you simply use an ad tracker instead of your normal URL.
But, too many people are using ad trackers the wrong way.
As an avid traffic exchange user, I personally know what works and what doesn t, and using an ad tracker on traffic exchanges is a huge mistake.
Time is of the essence, and when you use an ad tracker on a traffic exchange, there is a delay of a few precious seconds that could cost you clicks, subscribers, and sales.
Ad trackers use a redirect to count your clicks. That means that when a person clicks on your ad tracker URL, they actually go to the ad tracking site first (invisibly) and then get redirected to the site of your choice.
The problem with this is that it takes too long to do the redirect. Every second on a traffic exchange is precious. Just the three to five seconds you miss could kill your conversion rate.
The Solution
This is really an obvious solution. Virtually every traffic exchange already provides its own statistics. Just use the statistics provided by the exchange. There is no point in losing money just because the stats provided by the exchange may not be perfect.
You know, ad trackers only show you who visited the ad tracker site, anyway. If someone closes the browser or clicks to another site before the redirect, they may have never even seen your site.
So, while it is fine to use a tracker for email campaigns, it s just a bad idea to use them on traffic exchanges. Maximize your traffic now by getting it to your target page as quickly as possible.
A Better, Updated Solution
Actually, there is another drawback to using ad trackers, and that is that different traffic sources have different quality levels. For example, traffic from a surfing exchange is very low-quality traffic, and traffic from your own list is very high-quality traffic.
So, what is a better way to track your ads and promotions? It s simple. What you need to do is track the cost per subscriber. Just use a different autoresponder and lead capture page for each traffic source. Whereas you might get 1000 hits from a particular traffic exchange, those 1000 hits are very low in quality, so you need to track how many subscribers you are getting from that traffic.
1000 hits literally means nothing to you because it doesn t tell you how many subscribers you are getting from that traffic. That low-quality traffic may produce only 2 or 3 new subscribers, but higher-quality traffic will likely produce many more subscribers.
In order to do this, all you need to do is use an autoresponder service that provides unlimited autoresponders. I use adsolutionline.for this. Now, for each traffic source, you have the same autoresponder series, but you clone it for each new traffic source you want to track. Then, you take the opt-in code for that new autoresponder and create a new lead capture page for that traffic source.
Example: All my lead capture pages look like this. They all have the same text, but the gray opt-in box is different, and there is a new webpage for each of these so I don t scramble up all my traffic sources. By tracking the number of subscribers, I know that adsolutionline.is one of my better lead-generation sources. Conversely, most traffic exchanges produce terrible results and are just not worth my time or money.
Conclusion
No doubt, ad tracking has its advantages. But if you really want to get accurate results, the first thing you need to remember is that not all traffic is created equal. 100 email ads is generally far more valuable than 100 hits from a traffic exchange, and so on. Therefore, merely tracking hits will give you a false impression. Thus, you need to use lead capture pages in your online promotions to see how many subscribers you get (and the cost per subscriber) for each traffic source that you test.
thanks Butch http://www.butchhughes.com/adtracking.htm



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